Kanye West on Gap and Adidas Imposing Restrictions on Yeezy’s Standalone Business: “The War Isn’t Over”


Image via Getty/Gilbert Carrasquillo/GC Images

The battle has just begun.

Amid continued coverage of his ongoing spinoff with Gap and Adidas, the artist formerly known as Kanye West has shared a breakdown of the restrictions on Yeezy’s standalone activities, with a brief note claiming his fight isn’t is not finished yet.

“Welp, I guess the war is not over,” Ye said when sharing the redacted document, which is described as stating in part that “neither Yeezy nor Ye may use, wear, sponsor, promote, market, advertise, endorse, design, manufacture, license, sell or provide consulting services regarding any of the following products under the Yeezy trademarks or likeness of Ye or any other identifiable attributes, characteristics or indications of Ye. »

The following list of restrictions encompasses a wide range of products, from casual shoes to lifestyle accessories. Also mentioned among the “restricted” footwear, apparel and accessory categories is “apparel that uses a design that copies or resembles any design used for Yeezy by adidas or Yeezy Gap products.”


Image via Ye on Instagram

In subsequent posts late Sunday, both containing a screenshot of a Gap Inc. board listing, Ye specifically called out current Gap CEO Bob Martin (Ye previously named Martin on IG earlier this year). According to Ye, Martin called him and told him that they were “amicably ending” their agreement together. Now, however, Ye says he “can’t do a fashion show” despite the fact that Gap will continue to sell his pieces. The show in question is YZYSZN9, which is listed in the other post as being scheduled for October 3 in Paris. Per Ye, “magically” no production company agreed to produce the show.


Image via Ye on Instagram


Image via Ye on Instagram

When first announced in 2020, Ye and Gap’s Yeezy Gap partnership was expected to last a decade. In recent days, however, the relationship has come to a public halt and has been the subject of much discussion. According to attorney Nicholas Gravante Jr., by the New York TimesYe had “no choice but to terminate the agreement”.

In August, Ye’s legal team reportedly sent a breach of contract notice to the company. Points of contention here include Gap reportedly missing out on its part of the larger deal, including the opening of large-scale stores centered on Yeezy parts.

Yeezy Gap Engineered by Balenciaga was thought last week to see no impact on the dissolution of Ye and Gap’s relationship, as – again according to the Time– creative exploration between Ye and Demna falls under a separate contract.

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